I often get consulted about setting administrative assistant goals and executive assistant goals. Here's a little blurb on the topic I posted elsewhere that I want to include for my Blog readers too:
Here are two guidelines to keep in mind when creating goals: 1) "Goals" and "vision" are not the same thing; 2) you "achieve" goals, you don't "do" them. So don't confuse goals with tasks or your to-do list (or confuse the vision you're trying to reach with your goals to reach it).
Also, the goals of an administrative assistant or executive assistant will vary per individual. Every administrative professional is a different person doing a different job in a different company. There is no "one size fits all" admins in regard to any type of goals.
See a description of The Effective Admin goal setting guide for administrative assistants and executives assistants here: www.admin-ezine.com/administrative-assistant-goals.htm.